Power words are terms with strong emotional pull — “proven”, “secret”, “ultimate”, “guaranteed”, “shocking”, “exclusive”. They raise urgency and curiosity, which is why advertisers and viral creators use them constantly. This analyzer checks your headline against a curated power-word list and rewards each match.

For most cases, 40–70 characters. That range displays fully on mobile feeds and in Google search results, and it forces you to be specific. Under 30 characters often feels vague; over 90 gets truncated and loses punch. The analyzer gives full points in the 40–70 sweet spot and partial credit from 30–90.

Yes — consistently. Headlines with numbers outperform plain ones across blogs, email, and YouTube because numbers promise something concrete and scannable (“7 tools” beats “some tools”). Odd numbers and specific timeframes tend to perform slightly better. This analyzer adds 15 points for any headline containing a digit.

Absolutely. A high-scoring headline still fails if it overpromises — readers bounce, trust drops, and platforms notice the poor retention. The winning formula is a strong hook that the content genuinely delivers on. Score your headline here, then ask: would a satisfied reader call this title fair?