Apple just made its boldest smart-home move ever. On October 13, the company introduced Apple HomeView, a $299 smart home hub with Siri AI — an entirely rebuilt version of Siri powered by Apple Intelligence — at its core. Pre-orders opened the same day, with the device shipping November 13.
The announcement came through Apple’s official Newsroom announcement — Apple is finally shipping a dedicated home hub, betting that a genuinely smarter Siri is the wedge that wins the living room back.
What Apple announced
HomeView is a 7-inch Liquid Retina display in aluminum, mounted on a domed speaker base by a stainless steel hinge. The tabletop model comes in four colors — silver, starlight, rose pink, and space gray — each with a matching cable. A wall-mounted model in silver and space gray carries the same display and features.
The headline feature is identity: HomeView recognizes up to six people by face and gives each a personal Home Screen with their own apps and widgets. Personal content in Messages, FaceTime, Calendar, Reminders, and Find My stays private, while shared photo albums and music remain open to the whole household, including guests.
The display adapts to its surroundings — True Tone and brightness from 500 nits down to 0.3 nits — and the interface shows simpler information from across the room, with richer detail as you step closer.
“Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “It recognizes your face to shift from a household screen to your own experience… powered by Apple Intelligence with Siri AI at its core.”
Siri AI is the real product
Apple describes Siri AI as an entirely new version of Siri — more capable and conversational, with broad world knowledge and onscreen awareness. Paired with an Apple Intelligence-enabled iPhone or iPad, it draws on personal context from Calendar, Messages, and apps to give more helpful, personalized responses.
This is the first hardware built from the ground up for the new Siri. HomeView makes the assistant the product — which also makes November 13 the day the rebuilt Siri has to prove itself.
At launch, Siri AI speaks English in eight countries, with Canadian French support promised later via a free software update.
Price, dates, and the fine print
- Price: $299 (U.S.) for both the tabletop and wall-mounted models.
- Pre-orders: opened October 13 in the U.S., UK, Canada, Australia, New Zealand, and India; Singapore pre-orders open October 15; South Africa via authorized resellers.
- Ships: Friday, November 13.
- Wall mounts: sold separately through Schneider Home — USB-C Wall Connector from $59.95 and AC Wired from $79.95 (orderable now), PoE Wired at $129.95 in early 2027. Apple explicitly offers self-installation or professional installation.
- Not in the EU: “Apple HomeView is not available for sale in the European Union, as Siri AI is currently unavailable in iOS in the EU,” Apple states. “Apple is working constructively with the EU in an attempt to find a path forward.”
The launch was part of a broader “Welcome Home” push. Press coverage of the event also lists a HomePod mini 2 at $149 (October 30), a new Apple TV 4K at $299 (November 13), and an Apple Home Collection of cameras, a video doorbell, a smart deadbolt, and thermostats built with LG and Schneider Electric arriving in December, per the New York Post and Barron’s.
The money angle: four ways to cash in on HomeView
1. Smart-home installation and consulting
The most direct play. The wall model needs a separate mount, and Apple itself names professional installation as an option. Every wall install is a potential service job: mounting, wiring, network setup, and device pairing. Installers can package “HomeView + whole-home setup” bundles for affluent Apple households.
2. Siri AI and Apple Intelligence services
A new Siri platform moment means a new consulting niche. Selling “Siri AI setup and automation” for homes and small businesses is the same managed-services playbook that worked for every Apple shift.
3. Ride the Apple Home Collection wave
December brings Apple’s own cameras, video doorbell, smart deadbolt, and thermostats with LG and Schneider Electric — high-ticket accessories that need professional installation. Advise on the gear, earn the install fee, keep the maintenance relationship.
4. Content and commerce
First-generation Apple hardware launches are search gold rushes. Setup guides, HomeView vs. Echo Show vs. Nest Hub comparisons, and Siri AI capability tests will pull traffic for months. Early, honest coverage with affiliate links to the mounts and accessories is the lowest-cost entry of the four.
Watch Apple’s official launch film above, from Apple’s official YouTube channel.
What to watch next
Three dates: October 30 (HomePod mini 2), November 13 (HomeView ships — real-world reviews decide whether Siri AI delivers), and December (Home Collection rollout). The open question is the EU: the first physical product blocked by the Siri AI standoff raises the stakes for a resolution.
FAQ
How much does Apple HomeView cost?
$299 in the U.S. for both the tabletop and wall-mounted models. Wall mounts are sold separately, starting at $59.95.
When can I buy Apple HomeView?
Pre-orders opened October 13, 2026; the device ships November 13, 2026.
Is Apple HomeView available in Europe?
No. Apple says it is not for sale in the EU because Siri AI is currently unavailable in iOS there.
What does Siri AI need to work at its best?
Personal-context features require pairing HomeView with an Apple Intelligence-enabled iPhone or iPad. At launch, Siri AI speaks English in eight countries.
Can HomeView really tell my family apart?
Yes. It recognizes up to six users by face, each with a personal Home Screen, while keeping personal content private from other household members.